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Tourism Educates
$15 million in tourism revenues support local Virginia Beach schools.
VB Town Center
Travel Matters
Tourism is one of the largest industries and economic instruments in the city.
VB Holiday Lights
Travel Enhances
Tourism plays a pivotal role in encouraging growth and funding initiatives that enhance our community.
Friends Having Lunch
Travel Connects
Tourism brings people together like no other industry.
Virginia Beach Convention Center
Travel Meets
Meetings and Conventions bring Big Business to our city.
Bay Exploring
Travel Cares
Tourism contributes to the environmental and cultural well-being of Virginia Beach.
Million
Annual Visitors in 2017
Source: Longwoods INTERNATIONAL
$
Billion
Direct travel related expenditures in 2017
SOURCE: LONGWOODS INTERNATIONAL
$
Million
Tax Revenue (2016)
Source: US TRAVEL
12500
Jobs
Supported in 2016
SOURCE: US TRAVEL

How Does Tourism Work for You?

Share your story with us to be recognized as a tourism supporter.

DISCRETIONARY SPENDING Revenue AllocatIONS

hotel, amusement, restaurant, parking/events taxes support schools, open spaces and more.

$59.6M to schools and

government services

Schools received more than $15M in support from tourism activity.

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$39.5M Tourism Investment

Program (TIP)

The TIP Fund has been used for projects like Sandler Center, hurricane erosion planning.

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$12.2 for tourism

advertising efforts

Tourism money is used to attract even more new visitors to Virginia Beach through additional advertising. New visitors and returning visitors fuel the tax revenue funnel.

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$5.5M to

open space program

The Open Space Program provides a solid foundation for our outdoor park system and has helped us to foster public/private partnerships, environmental stewardship, economic development and healthy lifestyles throughout our community.

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Sources of Revenue

Hotel Tax (8% + $2) Meal Tax (5.5%) Amusement Tax (10%/5%) Cigarette Tax (75 cents/pk) Other (Parking, Tickets, Events)

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Enhanced Quality

of life

While some projects are designed to attract tourists in support of this major industry, these projects also provide an enhanced quality of life for the residents; the amenities are available for their use without having to fund them (except through the discretionary restaurant tax).

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frequently asked Questions

How does tourism benefit the City of Virginia Beach?

The travel and tourism industry is a major economic driver for our city. In 2016, tourism contributed $1.49 billion in direct spending to local businesses. In turn, this spending generated more than $132 million in state and local tax revenue.

Tourism impacts our community in other ways. Tourism directly supports more than 13,600 jobs in Virginia Beach and nearly $278 million in salaries. Those employees use their wages to purchase goods and services, including housing, transportation, food, clothing, healthcare and entertainment.

In 2016, visitors to Virginia Beach spent an average of $4.1 million every day, which calculates into a total of $1.49 BILLION in directed travel­ related expenditures. The money invested into our local economy by visitors circulates throughout our economy several times over, providing an ongoing economic impact that would disappear entirely without tourism.

Visitors also pay taxes. Transaction taxes collected from visitors include accommodations tax and fees, meal tax, and admissions tax. These taxes support vital city services. It is not uncommon for some visitors to decide to relocate here and purchase a home. Other visitors secure investment properties and/or second homes.

Many businesses throughout Virginia Beach benefit from a balance of customers that include both visitors and residents. This includes retail outlets, grocery stores, entertainment venues and transportation providers. Ultimately, these tourism-dependent businesses need other services which are paid for in part by tourist dollars.

Likewise, employees in the tourism industry use their wages to make purchases throughout the city. Even though a business may not think of itself as benefitting from tourism, the indirect benefits of tourism impact nearly every type of business in our city.

Visitors don’t use many city services that they help support, such as city schools. Visitors don’t send their children to our schools, yet in 2017, $15 million of tourism-related taxes went to our public school system.

Companies love to hire employees from the travel industry thanks to the skillsets they learn: customer service, communication skills, teamwork and conflict resolution. While it is true that tourism does create hourly jobs, it also supports and sustains an overlooked corps of managers and other professionals that play an integral role. What are often overlooked are the management jobs that are a part of the tourism industry. We see registration desk staff and housekeepers, but don’t always notice the managers, supervisors, accountants and marketers that work in a hotel or resort. We see wait staff, bartenders and cooks but don’t notice the team of managers, chefs, accountants and supervisors  that  are needed to run a restaurant. 

Beyond the direct employment within businesses that serve visitors the impact of tourism spreads well beyond the traditional definition of tourism. Many industries exist to support businesses within the tourism industry: advertising agencies, accounting firms, distributors, furniture makers, textile manufacturers and more. To learn more, click here.

Tourism promotion is actually funded by hotel taxes paid by visitors and a portion of discretionary restaurant taxes. The funding does not come from the General Fund.

There’s no doubt that Virginia Beach is fortunate to be home to exceptional amenities and attractions, most notably our beaches and coastal culinary offerings. And while most visitors who choose to vacation here rank the beach as the a big draw, our research confirms that the non-beach amenities — restaurants, attractions, parks, entertainment venues, retail outlets, etc. — are what differentiates our destination and make it so popular and diverse. Without these amenities, we cannot compete for tourism dollars that help to sustain business, create jobs and support vital city services.

To build the appeal of the destination, the non-beach amenities must be effectively marketed. Visitors who have never been to Virginia Beach are often surprised to learn just how much the area offers. Where else can you be on a gorgeous beach in the morning, a u-pick farm in the afternoon and a vibrant Town Center for happy hour and dinner? All within about 15 minutes of each other!

The business of tourism is very competitive. If we discontinued promotion efforts, other destinations would happily capture our visitors. Other destination have tried cutting out promotion efforts only to find a significant drop in tourism that hurt their economy. They have returned to their promotion activities and even increased their investment above prior levels.

What People Say About Tourism

You know, tourism is our second largest revenue generator, supporting close to 13,000 jobs, and producing local tourism-related taxes of nearly $55 million dollars, the equivalent of about 10 cents of the real estate property tax rate.

Mayor Will Sessoms

State of the City Address 2017

With the help of funds raised from taxes generated by guests to our beach, I get to live the life that makes Virginia Beach my year-round destination. There is no admission fee for the beach. It is essentially one big public park for everyone to enjoy.

Michael Camden

Troy University

Tourism is a win/win because tourism is about sharing. The traveler shares a small and very important part of their life with the community they visit. That community, in return, shares their food, their culture, their history; what makes them special. Make these connections lasting and you build an economy that never stops growing.

William HAZEL

Virginia Beach Surf & Rescue Museum

Contact our tourism speakers bureau

Address

Virginia Beach Convention & Visitors Bureau
2101 Parks Ave Suite 500 Virginia Beach,VA 23451